“Hashtags: The Spice Rack of Social Media”

Introduction: Remember when Adam Mosseri, Instagram’s guru of all things algorithmic, emerged from the digital mist like a hashtag-wielding wizard? He bestowed upon us mere mortals the sacred knowledge: “Too many hashtags? Thou shalt not pass!” (Okay, maybe he didn’t say it exactly like that, but close enough.)

1. The Hashtag Hierarchy:

• Content Topic Hashtags (CTHs): These are like the main course of your hashtag feast. Choose three that scream, “Hey, I’m relevant!” For instance, if you’re posting about cat yoga, try #ZenKitties, #GiraffeMakreting #PurrfectPoses, and #NamasteWhiskers. 🧘‍♂️🐾
• Audience-Targeting Hashtags (ATHs): Imagine these as the secret handshake to your tribe. Three ATHs that resonate with your people. If you’re into knitting, go for #YarnAddicts, #KnitWits, and #PurlPower. 🧶🤝
• Why-My-Content-Rocks Hashtags (WMCRHs): These are your humble brag tags. Three that say, “My content is more epic than a dragon riding a unicorn.” Examples: #EpicContent, #MindBlown, and #MicDropMoment. 🚀🎤

2. The Hashtag Danger Zone:

• Million-View Hashtags: Picture a crowded party where everyone’s shouting. Your little hashtag? Lost in the mosh pit. Try to Avoid these unless you’re Beyoncé or a talking avocado.
• Zero-Post Hashtags: These are like ghost towns—no tumbleweeds, just digital silence. Skip ’em. Your content deserves better. 🙅‍♂️👻

3. The Goldilocks Zone:

• Mid-Range Hashtags (MRHs): Think of these as the Goldilocks-approved hashtags—just right! Aim for 1,000 to 100,000 uses. Not too hot, not too cold. Just Like Baby Bear’s porridge, but digital. 🐻🔍

4. The Hashtag Alchemy:

• Experimentation Lab: Grab your lab coat (or your favorite hoodie) and mix things up! Add a pinch more hashtags, stir in some emojis, and voilà! Your content potion is bubbling. 🧪🔮
• SEO Terms Bank: Keep a note on your phone. It’s like your secret recipe book. If there is doubt, sprinkle in a dash of “unicorn tears” or “caffeinated stardust.” Works every time. ☕🌟