Responsive Search ads are pretty flexible ads that find a way to show the message to a customer he must have been looking for. You enter multiple descriptions and headlines when creating the ad.  Google's learning system will mix reports and headlines and test which combination of ads performs well over time. Customers will get to see the most relevant and preferred message.
Difference between SEO / SEM How are SEO and SEM different and why are they important to your marketing strategy? […]