The power blog content Blogging in the digital era is an excellent way to establish your business as a thought […]
The Power of Social Media  Whether you’re seeking to promote your business’s products or services, or you’re simply eager to […]
Thinking about your professional imnge ? Your headshot matters.
Marketing efforts, no matter the industry or size of the business, tends to share similar goals. These goals include visibility & brand exposure, web traffic & retention rates, and ROI & conversion rates. Giraffe Marketing has the power and the ability to bring that brand exposure.
The adage that “email is dead” is one that many subscribe to couldn’t be farther from the truth. The Power of Email Marketing is one of the most often frequented communication platforms out there as well the leading distribution platform for businesses
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A web presence is a necessary part of doing business today. A website is a digital business card, a conversion funnel, an online store, and an engagement tool all in one. However, the mere presence of a website isn’t enough to drive growth.
Now small businesses can leverage digital marketing and be competitive and relevant. Many digital strategies were out of reach for small businesses. Now you can see returns (ROI) when you use a highly targeted approach to reaching your consumer. Leveraging targeting tools that big companies have used in the past and making them affordable is all within reach of a small business. 
Responsive Search ads are pretty flexible ads that find a way to show the message to a customer he must have been looking for. You enter multiple descriptions and headlines when creating the ad.  Google's learning system will mix reports and headlines and test which combination of ads performs well over time. Customers will get to see the most relevant and preferred message.
The social media strategy describes the objectives and support framework by which your business will use social media to meet its communications goals. In essence, it is a simple statement of goal, setting forth specific objectives you want to achieve through social media.