The Power of Email Marketing 

The adage that “email is dead” is one that many subscribe to couldn’t be farther from the truth. It is one of the most often frequented communication platforms out there and remains a leading distribution platform for businesses and brands alike. 

As a key contributor to ROI and conversion rates, there’s no reason why today’s marketers and advertisers shouldn’t deploy its functionality. In fact, email marketing returns those who implement it correctly up to a 4,300% ROI; that’s a 43-dollar return on every $1 spent!

Similarly, the global email marketing market is currently valued and almost $8 billion, expected to more than double to over $18 billion in the next five years. Finally, of those who use email regularly, 99% check their inbox at least once daily! It’s no wonder why email has become a marketer’s number one accomplice…

The objective of implementing an email marketing and distribution strategy is multifaceted. Not only is it intended to build a larger base of desirable customers but also to increase conversion rates, boost sales, and if everything is executed properly, convert those customers into loyal, lifetime fans of your brand.

Luckily, we here at Giraffe Marketing LLC in Lexington, SC specialize in all things digital marketing, email marketing campaigns included! More on that later…

With that said, in what follows, we’ll be exploring email marketing in its entirety, from what it is, why it’s so powerful, and why you should be implementing its strategies immediately! 

Let’s get right into it…

The Power of Email Marketing 

While it’s widely understood the power of digital marketing and its encompassing strategies, email marketing and its encompassing strategies remain to be undermined and undervalued. 

No longer… As illustrated in the statistics above, it would be downright silly to continue to downplay its importance! As a primary means of marketing and distribution, email is a communication platform used to interact, engage, and inform your email list, whilst aiming to reach your target audience in the process.

As an effective and efficient digital strategy for attracting, acquiring, and converting a target consumer, the power of email marketing is unquestioned. 

With that said, creating a winning email marketing strategy is undeniably important and is universally agreed upon by the majority of marketers who use it.

Remember, if you need help devising a winning strategy, we at Giraffe Marketing can help! May of 2022 Giraffe Marketing blogged about The Potential and the execution of email marketing. To read more visit

Email Marketing blog post.

If you’re a part of the small subset that believes that email is dead, however, it’s encouraged to revisit your strategic approach. With that said, here are a few important factors to take into consideration…

Reach Target Audiences

First, email marketing affords the opportunity to reach target audiences in the most authentic and personable way possible. If you’re looking for a place where you can share your message with the most relevant people possible, then email is where you want to focus your time.

Not concerning itself with things like SEO, scroll-time, and algorithmic roadblocks much like that of a social media strategy, email marketing is the only one-to-one marketing strategy available to build customer relations.

Enjoying an ROI of upwards of 760% when targeted and segmented, email campaigns are unquestionably effective… 

Remains a Widely Used Platform

Next, email still continues to be a widely used application. Not only do 99% of email users check it daily, but nearly 50% of the world’s population still use it. That’s almost 4 billion people! Why wouldn’t you want to have a piece of that pie?!

Automation & Efficiency 

Lastly, not only is there an abundance of automated email marketing platforms available for your benefit which we’ll discuss shortly, but they all offer ways to create and customize campaigns like never before, all at a fraction of the cost of most digital marketing efforts.

It’s no wonder why 87% of B2C marketers implement automated tools as part of their campaign strategy! 

Below is a summary of the vast benefits associated with implementing an effective email marketing strategy: 

• Gather Leads and Reach New Customers 
• Increase Traffic and Conversion Rates
• Boost Sales
• Enjoy Cost-Efficient and Effectiveness
• Communication Convenience 
• Gather Constructive Feedback 
• Autonomy & Ownership over Strategic Implementation & Execution

Are you convinced yet?! If the aforementioned email statistics aren’t enough to convince you of its importance and power, we’re not sure what will…

Conclusion

The success of your email marketing campaigns begins with strategic planning surrounding target audiences, implementation tactics, and ultimately, effective execution. None of this is possible, however, without a deep understanding of the value and power of email marketing at large. 

As discussed throughout, email is an incredibly helpful tool when leveraged properly. With over 50% of consumers purchasing from effective marketing emails monthly, you’d be remiss not to focus on developing a comprehensive email marketing strategy…

The problem, however, is that many fail to understand how to leverage it to their advantage. That’s where we here at Giraffe Marketing LLC in Lexington, SC come into play! 

Not only are our email marketing services designed to help YOU reach prospective customers targeted towards your niche but they’re also secure, compliant, and dynamic, guaranteeing the results that you’re looking for. 

It’s simple… We curate the strategy and YOU approve it. It’s that simple! All that’s left to do then is to await the data reports. The best part? You get to reach your desired target audience at a fraction of the cost of what a postcard would cost! 

Eager to learn more about the power of email marketing and how we here at Giraffe Marketing may be able to help? Don’t hesitate to email edwin@giraffemarketingllc.com or call 803-609-7653! Allow us to be your one-stop shop for all things digital marketing, email campaign and strategy included!  Many vendors are guaranteeing open rates which makes the pricing very competitive.

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